Our Funnel
Marketing Approach with automation
How We Convert Cold Prospects Into Loyal Customers And Advocates
Marketing Funnel
A marketing Funnel is not a Tool or thing used to generate sales, it’s a marketing concept that explains the customer journey from point A to point B. For example, it explains how someone goes from getting introduced to your brand to becoming a lead and then a customer.
The Digitalness Marketing Funnel is the visualization of our marketing process at Digitalness. Which allows us to strategically, deliberately, and consistently deliver exceptional results to our clients.
When exploring and learning about the 5 stages of the Digitalness Marketing Funnel below, it’s important to keep in mind that this concept is not as simple as it sounds and therefore, not entirely accurate. The customer journey is not nearly as linear as expressed in this concept. In fact, the customer journey from point A to point B is quite complex and even somewhat chaotic.
Awareness
The first stage of the marketing funnel, the top of the funnel, is awareness. At this stage of the campaign, we focus on getting ad impressions, clicks, and leads. The objective here is to introduce your brand to your target market or “cold audience” and create as much brand awareness and ad-recall as possible as well as generate targeted leads to push through the marketing funnel.
Consideration
The first stage of the marketing funnel, the top of the funnel, is awareness. At this stage of the campaign, we focus on getting ad impressions, clicks, and leads. The objective here is to introduce your brand to your target market or “cold audience” and create as much brand awareness and ad-recall as possible as well as generate targeted leads to push through the marketing funnel.
Conversion
The third stage of the marketing funnel, the bottom of the funnel, is conversion. This is the point-of-sale in the funnel. At this stage, your leads are HOT- they’re aware of your brand, product, offer, and price and they’re ready to make a purchase decision. The objective here is to evaluate your offer, call-to-action, and convert your leads into customers.
Loyalty
The fourth stage of the marketing funnel is loyalty. The objective of this stage is to retain your customers, keep them happy, and get them to fall in love with your brand and become a part of your brand tribe. This is where we turn your customers into raving fans that will be loyal to your brand for as long as it exists.
Advocacy
The fifth and final stage of the marketing funnel is advocacy. The objective of this final stage is to inspire (and potentially but not necessarily incentivize) your customers to organically promote your brand to other people. Your brand tribe will naturally and passionately recommend your brand to other people and your customers will multiply.
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